After the teaser over the end of November, PRADA and LG unveiled the partnership’s latest must-have smartphone, the PRADA phone by LG 3.0. This highly anticipated handset is the third phone to come from the collaboration and represents a key design venture for both companies.
Styled with PRADA’s clean and sharp design philosophy, the handset features a full glossy touchscreen to the front and PRADA’s signature Saffiano pattern to the back, all finished in classic black.
The PRADA phone by LG 3.0 combines PRADA’s distinctive style with LG’s innovative technology, including one of the biggest and brightest screens in the world with 4.3inch and 800-nit screen.
Styled with PRADA’s clean and sharp design philosophy, the handset features a full glossy touchscreen to the front and PRADA’s signature Saffiano pattern to the back, all finished in classic black. With every detail designed for chic simplicity, this handset also boasts LG’s signature Floating Mass Technology, optically enhancing the thinness of its already impressive 8.5mm depth, with minimal hardkeys completing the sleek simple finish.
As effective as it is striking, the PRADA phone by LG 3.0 boasts a 1.0GHz Dual-Core/Dual-Channel architecture for high-speed performance, and dual-band wi-fi for high-speed surfing on the go.
The smartphone’s sleek design is also reflected once switched on. The PRADA phone by LG 3.0 offers a specially created user interface featuring a unique black, grey and white menu and icons.
Through this interface users can enjoy all the latest benefits of Android’s Gingerbread OS, with a future scheduled upgrade to Android’s Ice Cream Sandwich.
This unique user interface experience can be enjoyed on the device’s 800-nit, 4.3inch NOVA High Brightness Display, allowing users to view all their favorite photos and content even in direct sunlight. Plus with an 8MP camera and up to 8GB of user memory, all Life’s Good moments can be captured and enjoyed in high quality.
To complement the handset, users will have access to a full line of PRADA phone accessories such as a PRADA branded cradle and Bluetooth ear set. Users can also carry their PRADA phone by LG 3.0 in a range of stylish pouches.
Here are the technical specs overview:
- Size: 4.3” / Resolution: WVGA (800 x 480)
- Memory: User 8GB
- Thickness: 8.5mm with LG’s signature Floating Mass Technology
- 1.0 GHz Dual-Core/Dual-Channel Processor
- 8 MP camera capable of 1080p video recording
- Operating System: Android Gingerbread 2.3 with 4.0 Ice Cream Sandwich available via update
- Battery: 1540mAh
The PRADA phone by LG 3.0 will be available for pre-order in January 2012. Consumers who purchase the phone through the pre-order will receive a PRADA-branded accessory with their phone.